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Lead, Integrated Insights & Planning (Market Research)_市場調査

REQ-10004284
11月 11, 2024
Japan

摘要

~ 顧客のニーズに対応するデジタルイノベーションソリューションを探索、開発、実装、評価する。主要なステークホルダーと共創し、パートナーシップとコラボレーションを構築
~ 印刷物やデジタルメディアなど、さまざまなクリエイティブチャネルやマーケティングチャネルで複数のプロジェクトの提供を主導します。プロジェクトの設計、開発、生産の各段階にわたってプロジェクト計画を策定および調整し、設定されたKPI内での納品の成功をサポートします。
~ ブランドチーム、技術チーム、全部門と連携し、価値を最大化
~ 実績のある分析ベースのプロジェクトの提供を通じて、製品の商業化戦略に関するコンサルティング、アドバイス、支援を提供し、マーケティング/マーケティングセールスオペレーションチームに影響を与えて、最適な方法でセールスフォースのリソース配分に関する意思決定を行います。
~ ノバルティス社内のお客様に分析サポートを提供

About the Role

Collect valuable insights through managing primary and secondary research to identify business opportunity, support to structure strategic planning process & brand health governance. Suggest actionable insights from qualitative data, identify trends, assess strategies, competitive intelligence, with the ultimate goal of enhancing customer experiences.  

Your responsibilities include, but are not limited to:

• Lead and interpreting market research data, generating reports, and presenting finding to cross-functional stakeholders as business partner

• Understand business objectives and design surveys to discover prospective customers’ preferences, and market dynamics including internal / external environment

• Provide competitive analysis on various companies market offering, identify market trends, business models, sales and methods of operation

• Newly propose to relevant members (e.g. TA, Cx strategy) business direction through integrated insights

• Track KPI of key brands to assess the progress of strategy

• Develop and execute training programs to improve marketing capability and locally implementing strategic framework

Minimum requirements :

Education:

• A University level (bachelors) degree in relevant subject

Experience/Professional requirement:

• Work experience in pharma/medical field

• Marketing, consulting and/or market research experience

• Excellent verbal and written communication skills with both internal and external audiences

• Ability to champion change and drive innovative thinking

• Intense curiosity, collaborative spirit, empathy, and passion for problem solving

Language Skill:

• Japanese: Native level

• English: Business level

• English CV is required.

Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? http://www.novartis.com/about/strategy/people-and-culture

Join our Novartis Network: Not the right Novartis role for you? Sign up to our talent community to stay connected and learn about suitable career opportunities as soon as they come up: http://talentnetwork.novartis.com/network

Benefits and Rewards: Read our handbook to learn about all the ways we’ll help you thrive personally and professionally: http://www.novartis.com/careers/benefits-rewards

A female Novartis scientist wearing a white lab coat and glasses, smiles in front of laboratory equipment.
REQ-10004284

Lead, Integrated Insights & Planning (Market Research)_市場調査

Apply to Job

Source URL: http://www.wanpudi.com/careers/career-search/job/details/req-10004284-lead-integrated-insights-planning-market-researchshichangdiaozha-ja-jp

List of links present in page
  1. http://www.novartis.com/about/strategy/people-and-culture
  2. http://talentnetwork.novartis.com/network
  3. http://www.novartis.com/careers/benefits-rewards
  4. http://novartis.wd3.myworkdayjobs.com/ja-JP/Novartis_Careers/job/Head-Office-Japan-Pharmaceuticals/Lead--Integrated-Insights---Planning_REQ-10004284
  5. mailto:[email protected]
  6. http://novartis.wd3.myworkdayjobs.com/ja-JP/Novartis_Careers/job/Head-Office-Japan-Pharmaceuticals/Lead--Integrated-Insights---Planning_REQ-10004284
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