摘要
- TA Strategy Lead is responsible to co-develop IMI TA strategy, localising global IMI strategy to grow sales and market share of assigned brand/s in Hematology Therapeutic Area in Japan
About the Role
Major accountabilities:
Engage with international TA to provide input of local requirements & needs for pre- and post launch brands in HEM TA Localize strategy to Japan market and set brand priorities based on customer insights to drive TA performance Drive forecasting of brand performance and work with key stakeholders to estimate budgets to deliver priorities Optimize resource allocation within assigned brands/indications to address customer needs Liaise with internal key stakeholders and develop external advocates to ensure that strategy is full executed with KPIs Monitor that expected performance is delivered, and take corrective action if required to meet business objectives Key performance indicators:
TA overall sales, sales and market share in assigned brand Improvement in reputation in HEM community Efficiency gained Insight feedback from employees Ensure full compliance to all regulatory requirements Education:
A University level (bachelors) degree, ; Marketing, Business Administration, Science or related field MBA a plus Work Experience:
Experience working cross-functionally Pharmaceutical marketing experiences 5+ years of experience in field sales, related marketing services, brand management and/or medical activities in competitive business context Business planning, project management, management reporting skills Skills:
Strong cross-functional communication and leadership Experience and capable of managing global communications Strategic, analytical and innovative thinking Strong ICU-I mindset Languages :
Japanese: Fluent (Required) English: Business level (preferred)
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Business Unit
Innovative Medicines
站点
Head Office (Japan) (Pharmaceuticals)
Company / Legal Entity
JP05 (FCRS = JP005) Novartis Pharma K.K.
Functional Area
Marketing
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