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    Brand Manager

    REQ-10031612
    11月 29, 2024
    China

    摘要

    -Local Brand Managers OR global / regional / local sub-function specialists within a specific marketing sub-function. -Define product strategy in agreement with local management and global marketing department, and implement supporting tactical plans/projects.

    About the Role

    Major accountabilities:

    • Prepares content of Integrated Brand Teams and Launch Teams.
    • Responsible for execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s) -Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines.
    • Monitor and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results.
    • Identifies area market insights and opportunity via customer interactions -Executes central marketing activities as well as regional initiated marketing activities -Monitors product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives -Collaborate with Marketing and Medical teams to maximize activities: -Scout centers, KOLs and OLs by disease within assigned territory -Identify specific needs for each segment of patients and the implications of the disease for each of them within assigned territory

    Key performance indicators:

    • Market share & market share growth.
    • Performance management and employee relations, feedback, meetings, surveys (i.e. Field Force, Marketing capabilities, Global Marketing, Medical Department,Regulatory Department) -Ensure full compliance to all regulatory requirements

    Minimum Requirements:
    Work Experience:

    • Cross Cultural Experience.
    • Project Management.
    • Operations Management and Execution.

    Skills:

    • Agility.
    • Asset Management.
    • Commercial Excellence.
    • Cross-Functional Collaboration.
    • Customer Orientation.
    • Digital Marketing.
    • Healthcare Sector Understanding.
    • Influencing Skills.
    • Marketing Strategy.
    • Negotiation Skills.
    • Operational Excellence.
    • Priority Disease Areas Expertise.
    • Product Lifecycle Management (Plm).
    • Product Marketing.
    • Product Strategy.
    • Stakeholder Engagement.
    • Stakeholder Management.
    • Strategic Partnerships.

    Languages :

    • English.

    Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? http://www.novartis.com/about/strategy/people-and-culture

    Join our Novartis Network: Not the right Novartis role for you? Sign up to our talent community to stay connected and learn about suitable career opportunities as soon as they come up: http://talentnetwork.novartis.com/network

    Benefits and Rewards: Read our handbook to learn about all the ways we’ll help you thrive personally and professionally: http://www.novartis.com/careers/benefits-rewards

    A female Novartis scientist wearing a white lab coat and glasses, smiles in front of laboratory equipment.
    REQ-10031612

    Brand Manager

    Apply to Job

    Source URL: http://www.wanpudi.com/careers/career-search/job/details/req-10031612-brand-manager

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    2. http://talentnetwork.novartis.com/network
    3. http://www.novartis.com/careers/benefits-rewards
    4. http://platform.moseeker.com/m/customize/page/novartis?job_number=REQ-10031612
    5. mailto:[email protected]
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